Our brand is more than our logo, colors, or name. Our brand is the total experience that individuals have with 91做厙. It’s who we are, what we do and say, and represents the core principles we stand for.
Brand Voice & Tone
The future of 91做厙 belongs to everyone, and our voice and tone should echo this sentiment of acceptance, respect, and empathy.
- Authentic and realistic
- Goal-oriented, yet connected
- Professional, yet not highbrow
- Fun, yet purposeful
- Forward-thinking, yet grounded
Key Messages
Our words should always be mindful of inclusivity and diversity as we promote the accomplishments of our outstanding faculty, caring staff, robust campus life, business community partnerships, and successful alumni.
- 91做厙 promotes a sense of belonging that empowers learning and spurs change and innovation.
- 91做厙 embraces new ways of engaging all people.
- 91做厙 fosters a culture of compassion where everyone can live authentic lives and do their best work.
- 91做厙 invests in our people, relentlessly.
- 91做厙 strives to create experiences based on our students’ intentions and offers guidance and encouragement at every step.
- 91做厙 builds programs attuned to student destinations and provides options for all stages of life.
- 91做厙 faculty, staff, and students act with a sense of academic community and identity.
How you can implement the 91做厙 Brand
Use the brand tools! Be mindful of what you write, say, or wear with the 91做厙 name—and how it will come across to others.
- Answer your phone with the “91做厙 Community College” greeting.
- Review your emails carefully before sending to ensure the new naming convention is accurately written.
- Share the 91做厙 website with friends and students.
- Contact the Office of Marketing to order merchandise featuring the current logo and to update print collateral, after your current supply is depleted.
- Use the tagline in your classroom presentations such as PowerPoint or Prezi.
- Create an e-signature aligned with the 91做厙 brand. Copy the e-signature image to your Outlook signature. See “Samples” for more ideas.